Elmwood Accelerator Hub Signs Award-Winning Diabetes

Elmwood Accelerator Hub Signs Award-Winning Diabetes Platform, DigiBete


We are incredibly excited to announce the very first business on to Elmwood LaunchPod; DigiBete.

Digibete is the first to be signed up to our 12-week accelerator, designed to help consumer health businesses to grow. Along with a handful of other health tech businesses, Digibete will start the programme this September, lead by Elmwood, the world’s most effective brand design agency.

Digibete.org is free to access national Diabetes video sharing platform. With a focus on supporting families and children with type 1 diabetes, the team have already won an award from Leeds Hospital NHS Trust for ‘Best Use of Technology and Social Media’ and appeared on the BBC. Digibete has also started going global with users in 92 countries and available in 99 languages.

Founders Maddie and Rob Julian, know first hand how difficult life can be with type 1 diabetes, when their son was diagnosed at 20 months old. The UK has one of the highest rates of type 1 diabetes in the world with over 29,000 children effected. With NHS resources stretched thin and using a mostly paper based system, families often struggle to self-manage this complex disorder.

Feeling lost and realising that thousands of other parents must be struggling with understand how to provide the best care for their loved ones with type 1 diabetes, the Digitbete initiative was born. The Digibete platform has been designed in collaboration with patients and families to make it, not only user-friendly, but to provide all the materials the average user would need. The team have also worked very closely with NHS Digital to ensure all of their content meets safety standards.

Managing partner at Elmwood & MD of Elmwood LaunchPod, Sarah Dear is feeling very confident about the quality of businesses already in the running for our acccelerator: “We’ve had a positive response to the consumer health accelerator programme and are delighted to announce DigiBete as our first confirmed participants. We want to make a real difference by bringing emerging ideas to market that will lead the way in consumer health experiences and help position Yorkshire as one of the UK’s leading innovation hubs contributing to the region’s economy.”

Meanwhile, Co-Founders of DigiBete, Maddie & Rob Julian are equally excited to be participants of Elmwood LaunchPod: “We’re thrilled to be involved with Elmwood LaunchPod and are looking forward to the next stage of developing our company to help people and families self-manage their Type 1 Diabetes. We’re constantly innovating this valuable resource and seeking ways to expand and extend our digital approach and look forward to developing the DigiBete brand with the support of Elmwood.”

We will soon be announcing more successful ‘Podies’ onto Elmwood LaunchPod over the next few weeks as our team review applications. In the meantime, take a look at the results of our recent ‘Think Health, Think Creative’ survey where the British public shared their opinions on creative healthcare.