Elmwood’s 12-week accelerator programme ends on a high

Well, that went by quick!

Elmwood LaunchPod is entering its final phase and we wanted to celebrate everything that the businesses on our accelerator have achieved. On the 27th of November, we celebrated with the Poddees as they presented their businesses and their journey on our business accelerator.

Our main aim in creating an accelerator programme was to help create a space for cross-collaboration in science, technology, engineering, arts and maths (STEAM). Elmwood, the most effective design agency in the world, would be ideally placed to bring the arts/creative expertise and introduce partners to help tech businesses wanting to scale up. We would help a small group of entrepreneurs to scale up their consumer health-focused businesses, through an intensive series of workshops and 1-2-1 mentoring.

We brought in world-class experts across finance, marketing and design to show the Poddees how they can scale up their businesses while also being innovative in an extremely fast-paced market. Each week, the businesses on the accelerator would attend group-based workshops that were tailored to their needs. The programme covered practically every area of business from marketing and HR through to perfecting their value proposition to brand storytelling. Every week has brought new challenges to the entrepreneurs.

From our showcase evening, the feedback has been overwhelmingly positive. Engagify, Dietary Assessment, Shift.ms, and Digibete, presented to a room full of Elmwood partners and supporters from the healthcare sector. This provided the Poddees with an excellent opportunity to soundboard their businesses while also answer some in-depth questions from potential partners in the healthcare community. Throughout the evening we were very pleased to see that all the Poddees received offers of support and partnerships from attendees.

The Poddees have found the whole experience invaluable in scaling up their businesses.  Emily Thompson of Shift.ms, a free social network for people with multiple sclerosis, told us:

“The opportunity to apply for Elmwood LaunchPod came at a very good time for our business, as we were looking to implement our innovative platform for other long-term neurological health conditions, such as epilepsy and early onset dementia. It has provided a structure that allowed us to focus on our business planning as we scale, and it’s been particularly useful to have been able to interrogate our value proposition with expert mentors”.

“The chance to have access to an award-winning brand design company was also invaluable – through brand and storytelling sessions we started to rethink and redevelop an identity for our Relevant Reporters initiative”.

Rob Julian of Digibete, an award-winning, Type 1 diabetes video sharing platform and educational resource, added: “Elmwood LaunchPod has really enabled us to get underneath the skin of our brand and explore what makes us unique”.

“Each session has been led by industry leaders and has given us invaluable and incredible insight into design thinking and brand awareness; making us much stronger in our mindset and aims. It’s made us examine every aspect of our business and given us the tools to continually improve and re-assess what we’re offering”.

At the end of a very busy evening of networking, Sarah Dear, Managing Partner of Elmwood rounded things off with her thoughts:

”We feel incredibly privileged to have been able to work with this amazing group of talented entrepreneurs who share Elmwood’s passion for innovative thinking and design. These organisations are using the power of STEAM to address real health problems and shape the future of healthcare and consumer health experiences. We’re really encouraged by the impact that our inaugural programme has had on these businesses and I truly believe that each of them has an incredibly bright future ahead. We look forward to continuing our relationship with Engagify, Digibete, Dietary Assessment and Shift.ms and seeing them develop and grow.”

“We’ll now be evaluating our inaugural programme, with a view to making an announcement on the possibility of a 2019 LaunchPod in January”.

As we enter the final week of Elmwood LaunchPod, we can honestly say, it has been amazing. We have been inspired by the businesses on our accelerator and feel proud that were have been able to work alongside. We can’t wait to see what they go on to achieve in 2019!

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