Think Health, Think Creative.

Over the last few weeks we have been busy bees, looking into what people in the UK think about health and wellbeing. We were particularly interested in understanding the relationship between creative activities and technology in helping to improve health and wellbeing.  Here is what we found.

Our research found that the vast majority of people believe that we should embracing creative approaches to healthcare and investing in prevention of long term health conditions. It’s common knowledge that there is multi-million pound hole in the NHS’ budget so most people believe that to combat this, we should all be taking more control of our personal health to ease the burden. The research found that people are open and hungry for creative solutions to healthcare delivery here in the UK.

While many people are using creative technology to manage their physical and mental health, cost is still a huge barrier for most being unable to afford wearables or the latest devices. With huge investments into the NHS with AI, robotics or virtual reality, most of the UK believes that this kind of technology will play a huge role in the future of our healthcare.

Interestingly, even with all this talk of technology, most people who took our survey still believe in the power of ‘being creative’ to aid recovery such as relaxing with a good book or listening to music. Nearly everyone who took our survey believe that the creative arts can help us to be happier and healthier as a whole. This begs the questions, why are we not embracing more therapeutic arts, right now in the UK?

Key findings:

  • “87% of our survey respondents believe that people should be more proactive in managing their own health,
  • 63% actively making positive steps to improve their health and wellbeing using apps and 53% using new technologies such as a fitness or activity tracker”.
  • 62% of us would use happily use more technology to look after their health, but nearly half of people (45%) said it was too expensive.
  • 91% of those who took our survey believe that creative and therapeutic arts such as reading, crafts, listening to music and art can help people lead happier and healthier lives.
  • 61% people think creative activities can help reduce costs and benefit the health service and 51% think doing more creative activities could relieve pressure on the health service”.
  • Listening to music (69%), reading (59%) and crafts (37%) are peoples top three creative pursuits
  • People who have experienced health or well-being issues, 20% were not made aware of creative activities that could have helped with recovery
  • Nearly half of all respondents (49%) think that technologies like Artificial Intelligence, robotics, or Virtual Reality are key to improving health and wellbeing in the future.
  • A whopping 76% of people think that the NHS should invest more in prevention rather than diagnosis and treatment to help people live healthier lives. Interestingly, 70% of the NHS budget is spent on long-term health conditions and just 4% on prevention.
  • Only 18% of respondents admit to not exercising regularly, however, the majority of people (50%) say they exercise two to four days a week.

Although this research looks at how people think about health and creativity, it also shows us a huge gap in the market for creative healthcare. Elmwood LaunchPod is an accelerator aimed to develop businesses that fill this precise gap. Working with innovative start-ups, Elmwood LaunchPod is a 12-week accelerator which aims to help consumer health businesses to grow. Backed by Elmwood Brand Design, one of the world’s most prolific creative design agencies, we are using ‘design thinking’ to revolutionise the healthcare industry.

Do you run a creative health business? Want help getting it known globally? Apply for Elmwood LaunchPod to accelerate your business with expert mentoring, investment and office space. Deadline for applications is 23rd of July 2018.

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